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Mind

How overcoming negative attitudes to ageing can make you live longer

Ageism is pervasive, accepted and invisible. Stamping out this prejudice won’t just benefit society, it will also have huge payoffs for those people who hold it

By Clem De Pressigny

15 May 2024

An older woman with white hair holds a magnifying glass up to her face, showing a younger woman with brown hair. How we view ageing can change how we age ourselves

How we view ageing can change how we age ourselves

Robert Carter

Last Christmas, my 4-year-old was worried that Santa might forget some presents on his list – “because Santa is old”. I was shocked. At that moment, I realised that he had already picked up negative stereotypes about older people. Perhaps I shouldn’t have been surprised given the way they are portrayed on TV and in film, books and ads, as well as the ways that we collectively talk about ageing. But given what I now know about such views, I was deeply concerned.

Ageism is arguably the last acceptable…

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