How we view ageing can change how we age ourselves Robert Carter
Last Christmas, my 4-year-old was worried that Santa might forget some presents on his list – “because Santa is old”. I was shocked. At that moment, I realised that he had already picked up negative stereotypes about older people. Perhaps I shouldn’t have been surprised given the way they are portrayed on TV and in film, books and ads, as well as the ways that we collectively talk about ageing. But given what I now know about such views, I was deeply concerned.
Ageism is arguably the last acceptable…