Oh yes, I will definitely vote for them, they know me so well AzmanJaka/Getty
A shadowy battle is being fought in the Facebook feeds of UK voters. Political parties are using the online giant鈥檚 wealth of data on its users to send precisely targeted adverts that they hope will swing next week鈥檚 general election. But there is little clarity about what the ads are saying.
These 鈥渄ark adverts鈥 allow political parties to tailor a message to appear only in the newsfeeds of specific audiences, leaving non-targeted people unaware. These adverts don鈥檛 appear publicly anywhere, which is raising…
